Mary Minor Davis
Writer Copywriter
I am an experienced journalist and copywriter across multiple platforms, specializing in long-form storytelling. I have led successful, award-winning marketing teams in a variety of industries.
PROJECTS
vivino.com
To Spit or Not To Spit: Wine Tasting Etiquette
This was written when wine tasting events were really becoming popular in 2014. It helps people feel ok about spitting out a wine pour that wasn't to their liking!
vivino.com
Blog Post: Buying a Bottle of Wine
How do you know what the cost of a "good" bottle of wine should be? This post showed that if a bottle of wine is enjoyed and creates a memorable experience, then it's priceless.
vivino.com
Blog Post: Decanting Wine
When Vivino.com was first launched, it offered regular blog posts about the world of wine. I was fortunate to be one of the early writers of this great site, which allows you to discover new wines and learn about the regions where the grapes were grown. Topics were generated by the editors, and I conducted the research and wrote the posts to achieve the highest SEO ratings. Since the site was first launched, it has become much more of an e-commerce site.
Amazon
On Life, Love & Living Poems by Gen. John Wickham
Gen. John Wickham, a retired, 4-Star Army General, started writing poetry in his mid-80s. In his early 90s, Gen. Wickham decided he wanted to share his poetry with family, friends, veterans, and anyone else who wanted to find inspiration in his words. Serving as editor and creative director, we worked with students from Ironwood Ridge High School's senior advanced art class to bring his words to life through original illustration. The book was published in print and online in 2019.
tucson.com
Union's Chef Patrick Malarchik On Cooking With Bacon
This is one of a number of articles I wrote for the Arizona Daily Star's "Chef de Tucson" weekly series between 2015-2016.
oldtucson.com
Old Tucson Website - Sales Page Sample
Old Tucson is a western-themed attraction and film location founded in 1929. The website needed a complete makeover to strengthen the brand and project a more modern appeal, while still maintaining the wild west feel. Working with staff and a web designer, I led the project, handled all of the copywriting, and provided navigation recommendations. I also led the photographer, outlining the shots for the site. NOTE: The sample page provided the original launched site in 2019; since the COVID-19 pandemic, the park is closed and has added items to the front end that were not part of my work.
mydigitalpublication.com
Tucson Lifestyle Magazine July 2020: A Look at the State of Water in Arizona
Tapped Out? In a desert environment, water is one of nature’s most valuable resources. We asked local experts to explain what is being done to ensure a safe, sustainable water supply for the Greater Tucson area. lashback 10 years ago: the Southwest was under a record-breaking, 11-year severe drought warn-ing. The Colorado River Basin was at an alarm-ingly low rate not seen in more than 1,000 years, and Lake Mead’s water levels were at their lowest since it was filled in the 1930s. Local citie...
Google Drive Document
Television Commercial 30
Generic season commercial with testimonials from guests for Old Tucson Company.
theazweekend.com
Nightfall Behind the Scenes
Nightfall at Old Tucson is a signature Halloween event held during the month of October. Because it is a year-round project in the making, we wanted to highlight all of the planning that went into putting it up each year. Working with KOLD and AZWeekend, I put together a script and the interviews to be included in the story. The story aired online and on air. Nightfall achieved record-breaking attendance last year.
Medium
Yes, America, You Can Get to Cuba from the United States
This was an independent article I published on Medium.com about a trip to Havanna for a jazz festival. I was surprised how many Americans didn't realize you could still get to Cuba. The article received several hundred views and garnered me new followers.
tucsonlifestyle.com
Advice from Vets About Pets
The article was an assignment from the magazine to cover tips and tricks or caring for large and small animals in the southwestern desert.
BizTucson
BizTucson Articles
The link will take you to articles I've written for the past 10 years for BizTucson, a regional business magazine. I've covered topics from healthcare to the biosciences industry, travel & tourism, and executive profiles.